20471120 — Hyoma

20471120; Masahiro Nakagawa & Azechi Lica Interview

20471120; Masahiro Nakagawa & Azechi Lica Interview

20471120 Well known for blending pop culture & fashion seamlessly, in this exclusive interview with MR.High Fashion in December 1997. We uncover an exclusive insight into what comprised of the world Masahiro Nakagawa & Azechi Lica created for 20471120. From store design to brand concept & details of the store layouts & planning this article gives a deep dive into their world.

20471120 SS/98 "YIKES?" Collection VHS Runway & Footage

20471120 SS/98 "YIKES?" Collection VHS Runway & Footage

The 20471120 Spring/Summer 1998 Collection drew inspiration from many places, such as Manga's, Industrial music & especially the (Post)-Deconstructionist designers of the 90s. "YIKES?" being one of their most prominent collections of all this collection presentation is a simple illustration of that! 20471120 vision was to illustrate & speculate how technology would proliferate subcultural identities. This was a brand that extended beyond mere seasonal fashion collections, but rather pursued the limits of fashions own exhibitionism.

20471120 Store Interiors

20471120 Store Interiors

Photo scans from the various 20471120 Store interior's