20471120 Well known for blending pop culture & fashion seamlessly, in this exclusive interview with MR.High Fashion in December 1997. We uncover an exclusive insight into what comprised of the world Masahiro Nakagawa & Azechi Lica created for 20471120. From store design to brand concept & details of the store layouts & planning this article gives a deep dive into their world.
The 20471120 Spring/Summer 1998 Collection drew inspiration from many places, such as Manga's, Industrial music & especially the (Post)-Deconstructionist designers of the 90s. "YIKES?" being one of their most prominent collections of all this collection presentation is a simple illustration of that! 20471120 vision was to illustrate & speculate how technology would proliferate subcultural identities. This was a brand that extended beyond mere seasonal fashion collections, but rather pursued the limits of fashions own exhibitionism.